Marketing, but normal
No sleazy tactics
COPYWRITER FOR WOMEN WHO ARE TIRED OF *icky* MARKETING & READY TO CONNECT INSTEAD.
Say it like you
Website Copywriting
✎
Blog Strategy
✎
Brand Communication
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Website Copywriting ✎ Blog Strategy ✎ Brand Communication ✎
If “just scare them into buying” makes you cringe… Welcome.
If you’re done with pushy tactics, fake urgency and marketing that sounds like a dude yelling about six-figure secrets, same.
I help women-led brands write personality-packed copy that connects with the right people and makes selling feel natural again.
Clear messaging. Real connection. Marketing that works without making you feel gross.
WEBSITE COPY
Strategic website copy that sounds like you and actually connects with your people.
BLOG WRITING
SEO-friendly blog content that builds trust and brings the right people to your website.
NEWSLETTER WRITING
Emails your audience actually wants to read (and that make selling feel natural).
SHOP
Tools, workbooks, templates, guides and resources to help you pimp your messaging.
We need to talk
Why your copy isn’t working?
Your copy doesn’t need more urgency. Or more “pain points.” Or another line about how your offer will change their life.
What it probably needs… is a personality.
Because right now, a lot of brands sound the same.
Same buzzwords. Same formulas. Same vaguely inspirational sentences that could belong to literally anyone. And when your copy sounds like everyone else’s, people scroll.
But when your words actually sound like you, something shifts.
Your people recognize themselves in what you’re saying. They trust you faster and selling starts to feel a whole lot more natural.
That’s the kind of copy I help women-led brands create.
Paid to overthink
words
Human behind
the copy
Hi, I’m Veronika: a website copywriter helping women-led brands find the words that actually sound like them. Because marketing gets a whole lot easier when you stop trying to sound like everyone else on the internet.
When I’m not writing copy that connec or helping clients bring more personality into their messaging, you’ll usually find me binge-watching TV shows, reading a good book, or hanging out with my two rescue dogs.
Let’s skip the boring introductions and shake things up a bit with a game of 2 truths and a lie! Ready? Here we go:
1) I once accidentally crashed a wedding dressed as a monkey.
2) I’m absolutely terrified of all rodents, including the “cute” ones, like hamsters and guinea pigs.
3) Ryan Gosling is my ultimate celebrity crush.
Can you guess the lie? Check out my "About" page to find out!
Nice things my clients said
See the words in action
My unofficial life philosophy
LIFE ISN’T MEANT TO BE ONE LONG WORKDAY
I don’t believe we’re meant to hustle 24/7. Your business should support your life, not take it over. That’s one of the reasons I love website copy so much: a great website can sell for you even when you’re off enjoying life.
NOT EVERY TREND IS MEANT FOR YOU
Just because something is trending doesn’t mean it’s right for you. One of my favorite parts of this job is helping people find their own voice and path instead of forcing themselves into someone else’s formula.
KINDNESS ALWAYS BEATS CLEVER TACTICS
You never know what someone else is going through. Kindness (in life and in business) costs nothing and means everything. That’s why I believe marketing should respect people instead of manipulating them.
SELLING AS A WOMAN IS ACTUALLY AN ADVANTAGE
Of course everyone is different, but women are often naturally great at making people feel comfortable, understood, and welcome. And in my opinion, that’s one of the most powerful traits you can have.
