Low-Effort, High-Impact: Tips on Copywriting That Actually Work

May 2

You’re here for tips on copywriting, but let’s be honest: you don’t want a 47-point checklist or a downloadable content calendar. You want the quick and dirty version. The “how do I make this not suck without crying into my laptop” version.

Well, welcome. You’re in the right place.

This isn’t a guide for people who want to write The Next Great American Website. It’s for business owners, service providers, and human beings who just want their site to make sense, sound like them, and maybe (gasp) actually convert.

Let’s get into the no-stress, low-effort, high-impact tips on copywriting that will have your website working harder than your caffeine tolerance.

5 Lazy-Person Rules For Copy That Slaps

First, a PSA: lazy ≠ sloppy.

Lazy = efficient. Lazy = focused. Lazy = knowing when “good enough” is exactly what your website needs.

The best tips on copywriting don’t start with “write 100 headlines” or “build 14 landing pages.” They start with “let’s make your message make sense.”

1. Clarity > Cleverness

Yes, your inner poet wants to shine. Yes, you’re tempted to use phrases like “transformational journeys” and “aligned expansion.” But babe… nobody knows what that means.

Here’s the deal: clever copy gets ignored if it isn’t also clear. Your dream client isn’t here to decode metaphors. They’re tired, distracted, and probably scrolling while half-watching Love Is Blind.

They want to land on your site and instantly know:

Who you are
What you offer
Why it’s for them

That’s it.

Lazy Copy Tip: Ask yourself, “Would a slightly tired, slightly distracted person reading your site while in line at Starbucks get this?” If the answer is “lol no,” rewrite it simpler. This is one of the top tips on copywriting because it literally saves sales.

2. Write Like You Text

You don’t need to sound like you’re giving a TED Talk. You need to sound like someone your client would actually want to work with. And spoiler: that’s you, not “LinkedIn you.”

Think contractions. Slang (when it feels right). Emojis. Real words that real people use in real conversations — not in dusty textbooks or over-engineered emails.

Instead of:

“Our services are tailored to support dynamic growth strategies.”

Try:

“I help you grow your biz without the burnout.”

Lazy Copy Tip: If you wouldn’t say it in a conversation, don’t write it on your website. This is one of my fav tips on copywriting because it keeps your website sounding like you, not some weird professional alter ego.

3. Never Start From Scratch

The blank page is your enemy. It's the creative equivalent of a cold shower on a winter morning. Don't do that to yourself.

Use templates. Repurpose high-performing IG captions. Start from your old newsletter. Even copy something you wrote in a group chat and polish it up. Your next best CTA is probably hiding in a DM you sent at 11:38 PM.

Lazy Copy Tip: Recycle your own brilliance. You’ve already said something amazing — use it again, smarter.

4. Stick To The Pages That Matter

Unless you’re building a 47-section digital empire… Your website does not need to be a content jungle.

Keep it simple:

Home: Clear intro to what you do + who you help
About: Share your story (but make it about your reader too)
Services: What you offer + why they should care
Contact: Tell them how to reach you (and make it EASY)

That’s your core. Anything else? Optional extras, not launch-day priorities.

Lazy Copy Tip: Focus your energy on making these 4 pages irresistible instead of trying to write 12 pages you’ll never update again. Of all the tips on copywriting, this is the one that saves the most brain cells.

5. Make It Skimmable

If you’ve made it this far in the blog, congrats: you’re the exception. Most people skim. Scroll. Half-read while multitasking. That’s not shade, that’s just life in 2025.

So your copy needs to meet them where they are. Include short paragraphs. Bolded headers. Bulleted lists. White space.

Lazy Copy Tip: Your reader shouldn’t need a full mug of coffee and 20 minutes to “get” what you’re saying. Make it easy to absorb the gist, fast. If you want to get fancy later, cool. But first, make it skimmable.

Best lazy-person tip on copywriting?

Write like you KNOW people are scrolling while watching Netflix with one eye open. Be as clear as possible. Sound human. Focus on the stuff that actually matters. And keep in mind that your audience doesn’t wait for your next never-seen-before content, so you can totally repurpose everything you say/write.

Wanna REALLY be lazy?

Let me do the writing for you.

If you’d rather nap, walk your dog, or do literally anything else than write your own copy — hi, I’m your girl.

I’ll take your messy thoughts, half-written Google Docs, voice notes, and “IDK what to say here” chaos, and turn them into a website that sounds exactly like you (but polished and strategic AF).

No stress. No overthinking. No 16-hour writing marathons with snack crumbs in your keyboard. Just clear, personality-packed copy that feels like a convo with your dream client, and actually gets them to book.