VERONIKA,
meet
your
An animal lover, bookworm and foodie who loves to use references from TV shows and is always up for new challenges (unless they include parallel parking).
(Btw, if you played along with my game of 2 truths and a lie, it’s time to uncover the truth. My celebrity crush is actually Ryan Reynolds, not Ryan Gosling. Now, back to business.)
My therapist once called my communication style “spicy.” He didn’t mean it as a compliment (and I’m definitely taking it out of context), but honestly, I think a little spice is exactly what every brand needs.
The internet already has enough brands trying to sound perfectly professional. And usually that just means sounding like everyone else.
The truth is, the most powerful marketing doesn’t come from clever persuasion tricks or pressure tactics. It comes from connection. When your copy actually sounds like you — opinions, personality, and all — the right people recognize themselves in your words. They feel understood. They trust you faster. And selling stops feeling forced.
That’s what I help you create: words with a backbone and copy that feels natural, honest, and unmistakably yours. No sleazy tactics required.
NOT MY FIRST RODEO:
A few things I’ve done (and loved) along the way
WEBSITE COPY
Where most of my time (and overthinking) goes. I write websites that sound like you, connect with the right people, and make selling feel a lot more natural. So far, I’ve worked on 30+ websites, writing everything from single pages to product descriptions to full-on website copy.
SEO
I’m that rare copywriter who actually loves SEO. For the past 5 years, I’ve worked on SEO content and website optimization for different brands, including white label work for marketing agencies. I focus on making your website Google-friendly and reader-friendly, blending strategy with personality so your copy is easy to find and actually enjoyable to read.
BRAND VOICE
If your copy feels a bit off, it’s usually not a writing problem, but a messaging problem. I help you figure out what you actually want to say, and how to say it in a way that sounds natural, clear, and unmistakably yours.
WEBSITE COPY
I’ve written everything from editorial-style pieces to blog content that’s both engaging and strategic. I focus on turning ideas into content people actually want to read — and keep reading — blending storytelling with clarity so your message sticks and doesn’t get lost in the scroll. I strongly believe good content should make people pause, think, and actually care about what you have to say.
But let’s rewind for a sec.
Writing’s been my thing since I was 9, when I turned a school project into my first “book” and realized words could make people feel something. (It was a dramatic story involving dogs as superheroes saving the world. Totally on-brand for me, tbh.)
Fast forward a couple decades, a Creative Writing course at Oxford, a detour through the world of SEO and article writing, and now here I am: running Lavender’s Writing and helping women like you ditch the cringe and find your voice online.
I’ve written for 50+ brands, marketing agencies, and small businesses: from websites to newsletters to launch campaigns to in-person events and even apps. If it has words, I’ve probably written it.
And here’s what I’ve learned: People connect with copy that feels real. The kind that sounds like a voice memo from someone who gets them, not something overly polished or trying too hard to impress.
That’s the kind of copy I help you write.
This brand exists because I kept seeing the same thing over and over again: smart, capable women feeling like they had to be louder, pushier, or someone else entirely to make a sale.
I wanted a different approach to exist. One where your personality is enough. Where connection does the heavy lifting. And where selling doesn’t feel like a performance.
love
notes
HOW CAN I BE A PART OF YOUR STORY?
Website copy and messaging that actually sounds like you. (Best if you want it done right the first time.)
Templates and resources to help you improve your copy yourself.
Honest takes on marketing, messaging, and selling without the sleaze.
Occasional emails with thoughts, tips, stories and probably a bit of spice.
I’m not here to sell you a dream, bully you into buying, or convince you your business will collapse without my copy. That’s just not how I do things.
Working with me feels different. Things get clearer, sharper, and a hell of a lot more you. Your message starts making sense. Your copy starts sounding right. And selling stops feeling so heavy. You get words with a backbone and messaging that actually moves people.
And while I’m busy making your brand sound like the main character, you get to focus on what you’re great at. Or take a nap. Honestly, you’ve earned both.
