Copywriting for women who are tired of icky marketing
& ready to connect instead.

If “just scare them into buying” makes
you cringe… Welcome.

If you’re done settling for fear-inducing, marketing-bro-style generic messaging, you’re in the right place.
I help women-led brands write copy that sounds like you, connects with your people, and makes selling feel easy (and actually good). No pressure, no pretending, just real connection that actually converts.

SERVICES

To build a successful brand, you don’t need to “create urgency”. Or “trigger pain points.” Or bully people into buying. What you do need? Copy that actually sounds like you and speaks to the right people. That’s where I come in.

I’m a copywriter for women-led brands who are tired of sounding like everyone else. I help you find the words that reflect your voice, connect with your dream clients, and sell your offers without the sleaze.

Because personality-packed copy isn’t just cute, it’s strategic. When your people recognize themselves in your words, they stop scrolling. And when they feel seen, they trust you (and they buy).

Client Experiences

Testimonials

Before working with Veronika, my copy that didn’t hit the mark. I wanted a website copy that aligns with my target audience and feels more like me. She did a great job of capturing the tone and vibe I was after! It has helped me feel more confident in connecting with my ideal clients. I feel like the copy now showcases my services and highlights the benefits of working with me better.  Veronika is easy to work with, and she captured what I wanted with ease. It was a smooth process and I am very happy with the final product. Veronika, you did great, thank you!

- Lindsay, founder @ LW Design Space

Services: Website rewriting

Updating my website copy has been on my to-do list forever! My website needed updating bad, and I didn’t have the time. I am also not a writier and dont enjoy it at all, so to have Veronika do it for me was amazing! She was time efficient, helpful, kind and visually showed up what/how she was going to improve my copywriting for my website. If you are considering working with her, do it! She is fast/effiecent, helpful, friendly and overall amazing to work with.

- Amber, Founder @ The Menstrual Maven

Services: Website rewriting

Even though she delivered the copy fast, I feel Veronika took the time to deeply understand our products' features and transformed them into benefits that resonate with our audience. She has a crazy good understanding of our target clients, ensuring that every word was tailored specifically for them.

- Tilen, Founder @ Charly.si (Online pet store)

Services: Website copy, product descriptions, blog posts

As a brand & web designer I am SO confident in expressing through visuals, but when it comes to words, i'm often at a loss and I find myself dreading that part of my business. That's where Lavender’s Writing steps in. With her super collaborative approach, positive energy and attention to detail, she managed to write my website copy (as well as blog and newsletter content) that truly reflects my work and nurtures my audience. Thank you Veronika!! I can't wait for all the future collaborations❤️

- Ana, Founder & Lead designer @ Studio Bressi

Services: Website copy, newsletters and blog posts

Meet Your Copywriting Bestie

I’m Veronika, your go-to copywriter for words that don’t bore. When I’m not binging TV shows or hanging with my two rescue dogs, I’m all about creating copy that makes your brand feel like the one. My words are here to help you connect deeply with your dream clients: the ones who’ll feel seen, stick around, and become true fans.

Let’s skip the boring introductions and shake things up a bit with a game of 2 truths and a lie! Ready? Here we go:

1) I once accidentally crashed a wedding dressed as a monkey.

2) I’m absolutely terrified of all rodents, including the “cute” ones, like hamsters and guinea pigs.

3) Ryan Gosling is my ultimate celebrity crush.

Can you guess the lie? Check out my "About" page to find out!

Why Me?

FEAR-FREE CONTENT

No fear-mongering, no sleazy tactics, just copy that makes people feel good about choosing you. I’m all about making messages that uplift, inspire, and spark action without the shady vibes. Your brand deserves a voice that’s real and refreshing, and that’s exactly what I bring.

CONNECTION

The main goal of my copy is getting to the heart of what your audience cares about, making your brand feel familiar and approachable. I focus on finding the sweet spot where your story and your clients’ needs meet. I write to make readers feel an instant connection, like you’re speaking right to them.

AUTHENTICITY

Your personality is anything but boring, so why should your brand be? I create clear, quirky, and easy-to-get copy that screams “you”. With content that is lively *and* effective, I help you stand out from the crowd – because you’re worth remembering.

Ready to ditch the toxic tactics and finally sound like yourself online?